In my opinion, you must impress your potential customer both through model complexity/amount of detail, and top tier presentation. Better differentiate your work from others this way, with higher prices and unique models and scenes, than compete versus hundred of similar models by commercial strategies like lowering the prices, for instance. Besides, improve your workflow as much as you can, or change it right away, in order to do more models in a fraction of the time, because quantity is as important as quality here as well. If your main goal is to make profit selling models, focusing in new, more proper modeling, texturing and presentation techniques for achieving what I've stated shouldn't be a problem for you. Moreover, explore other alternatives like printable models, real-time ready versions, new file formats to distribute. It's not easy and could be risky, maybe is not confortable, but you should think about it from time to time.
Good luck.