Am I allowed to link my Own website store in the descriptions

In one of the tutorials that cgt gives, it says it helps to hyperlink your models on your website or elsewhere to get better results in the google searches algorithm. They were especially talking about a blog but I ended up making my own personal store and was wondering if it was acceptable to refer people to it in the description of my products. Though, I'm guessing it isn't since it's bad business for cgtrader.

Can anyone here help me out ? I looked the Q&A and made a search but didn't find much on it.

Thanks in advance, Jeremie