You may be right, but most sales comes from United States, Russia, Brazil, Japan, China, Australia, etc. (0% Vat).
For me it is around 20% of total sales that comes from EU countries, so on only 20% of total sales, taxes of mostly 21% are played (I assume this is the case for most sellers here).
Also noteworthy to mention is the 30%Vat you need to pay on other established sales platforms (on top of the small 40% you get, and this for 55% of the total sales).