Model Names

Perhaps try naming like pizza shops used to do with their ads in the yellow pages. AAAAAAAAAAA Helipad. lol.

I get what you're saying. I would just use what ever word best describes your model, but this brings up a problem with how some users may tend to search for models. "Heli pad" , "heli-pad" or even "helicopter landing pad".

I'm not certain of how the search algorithms work here, but with so many models of similar objects, does a search always bring up the same results each and every time, based on, either, date uploaded, or artist name? Or does it mix it up, giving different results for the same query, perhaps giving more artist's work a chance to be viewed? I would assume putting in more keywords would reduce the number of results in each query, however, it may increase the number of results, in your example....Helipad, Hospital, Aluminum, Red where it would bring results of anything with hospital or aluminum as keywords.

Yeah, I guess being so demagogic and naming it just "helipad" just to be so gready being shown on page 1 is not the right way.

Also, there are helipads, helidecks, helidocks, helicopter decks, helicopter docks, helicopter landing side, etc etc. and I know that some do keywording for typos too, in example, you will get slightly different results on page 1 when typing in "soccer ball" and "socer ball".

I see also how you name your models and I guess it is a quite "descriptive" approach, with partly long-tail, so what I myself prefer too.

Aliminum....

probably typical typo for Aluminum, should have covered that one too in the name ;)

Big Octogonal Red Hospital Aluminum Aliminum Aluminium Helicopter Landing Area With 3 Stairs And Long Ramp....

Long names are of course better if they do not have an excess of epithets and their length is not more than 50-60 characters. Names of such format as model 01 or something like blue car, red car, etc. reduce the cost model.

Back in the days when people from cgtrader used to engage with the community much more than they do now (which is basically none), someone from the team shared pretty useful insights about best practice for choosing good product names. IIRC it was said that either super short generic names like "helipad", or excessively long ones like "Big Octogonal Red Hospital Aluminum Aliminum Aluminium Helicopter Landing Area With 3 Stairs And Long Ramp...." are equally bad for SEO. You want to choose something in between, 3-4 words name that's quite descriptive and has some generic as well as more specific words in it.

If you have free time, you can try to dig into cgtrader blog archive, 5-8 years ago they used to post all sorts of interesting posts there. Some of them probably are outdated by now, but some of them can be useful even today.

"are equally bad for SEO"

Here we go again.
I am a SEO guy (off and on page) so..
One decision is, if you name your items for your buyers, or for Google. I reject to pick names for Google and shock buyers.
Or, you pick them for the algorythm of the specific marketplace. Yes, RenderHub algo works completely different to CGT´s search algo, and what´s displayed.
However, thanks for the info about the topic from 5-8 years ago. Even if the world has changed in meanwhile. Will definitely search for that.

For an accurate and successful selection of the name, description, tags and renders, in my opinion, it would be nice to make a portrait of a potential buyer of their models. Who is it? A refined and vulnerable creative nature or stern bearded sysadmin for whom 3d is just a hobby, indie developer or large production studio. Without this, in any case, it turns out that this is all a lottery.