What Makes Max better then the rest??

What I do mainly is thinking on " who can use my models?" , " from which industry" (Architecture / Medical / 3dprint / entertainment )?

In Architecture they using much more 3dstudio Max and Rhino then other software...
so it depends ... from different factors, all 3d software package doing great stuff ... and in different country maybe same industry use different softwares... for example in Italy the Maya community is a minority ... Cinema 4d and Max are the most used ... but I still prefers using Maya for his flexibility... If thinking in a commercial way , so if you want advice for selling in a better way I suggest you to convert your file in most popular formats (FBX, OBJ, 3ds, DAE , STL) ... more formats you use more people you attract ...
That's my point of view
cheers

Well for me personally the pricetag is a drawback. That's why I use Blender. I also think because I'm creating low poly game assets, fbx is a good way to go as long as I don't want to include animations. Usually fbx imports quite well in Max, though I'm not sure about the more complicated rigs. In any case, I don't have a 3DSMax license, so no *.max for me unfortunately.

But I agree that you should decide what formats you provide based on your target industry.