Have you attempted to export to FBX from the Physical shader in 3dsmax? There should be a metalness parameter in the Physical shader. Metalness will not export via OBJ. OBJ does not support PBR maps. Normal maps can be supported as bump, but things like Metalness and Roughness maps would not be translated by OBJ file format unless you plugged those maps into a standard shader parameter for glossiness or something else.