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For unwrapping a tire in 3ds max use cylinder projection for tread and side projection for the sidewall.
Select object, reset xform, add UV unwrap modifier, use element or polygons for selection or select polygons by hand, one by one :D, for tread apply cylinder projection for sidewall apply planar projection. There are multiple ways to unwrap this kind of object. https://ibb.co/BcGndTr
the resetxform and now the method come out cleaner cheer s keep ur updated if kinda good odd
