I don't sell Sketchup models, but from everything I've heard, they really aren't really the most profitable. The most popular file formats being sold here on CGT for furniture or architecture design is still .max/vray. By far. Last time I checked it was something like 31% of overall sales, with OBJ and FBX formats in a relatively distant second.
I don't think SKP format was even listed. However, don't let the statistic deter you if you have a good collection to sell. Just be sure to offer some exchange formats too.