@wing688, look at it from the other angle - on cgtrader you're getting black friday all year round. I think it would be fair if cgtrader would decide to do something unusual and on black friday would decide not to give discounts at all ;] Your suggested 50%, maybe would boost sales a little, but nowhere near to cover losses due to much lower revenue per sale. Trust me, i know it, even regular 30% discounts doesn't worth it, that's why more and more veteran sellers decides to quit the discount program, which simply had got out of control. I'm pretty sure, that constant discounts aren't profitable for cgtrader itself, but they have their own motivations to keep them rolling even at the expense of their revenue.