As in any other business, it is convenient to study the market, choose a target audience, calculate costs and benefits, develop a marketing campaign, and offer a competitive product in terms of quality and price, there are other factors, such as fashion, competition , trends, etc.
And all this is just the beginning, you need a sales plan, a development plan, ideas are needed, not only in the creative field, but, especially in the commercial, because it is you who sells the product, the platform is only a necessary tool, but it is not decisive, hundreds or thousands of creators who compete with you in your field are supported on the same platform.