Hi there,
The obj format can be opened in any popular 3d editor (blender, maya, zbrush, modo, cinema 4d, fusion 360, etc.). But this does not mean that this file will be suitable for 3D printing.
To prepare for 3D printing, you need additional software (like Meshmixer).
3ds max is needed only if it is necessary to export from the .max file to the obj format.
Regards.