The current logo of Juventus, introduced in 2017, features a white shield with black borders and a stylized J letter in gold at the center, accompanied by the name Juventus written in capital letters in black. The logo has a minimalist and modern design, with the aim of representing the essence of the team as an international and contemporary club. The golden J in the center of the logo symbolizes the team, passion, excellence, and the sense of belonging of fans to the club.