INFOGRAPHIC: Best Selling 3D Models and Practices

You've designed dozens of models, but here comes a day when you get confused about what to model next? You are starting to hesitate which categories sell best and which of them you should concentrate on? Calm down, you are not the only one trying to find the answers to those eternal questions.

We are here to bring the answers to you. Dive into the data we've prepared for you, analyze it and get fresh ideas for your modeling and selling strategy!

Demand vs Supply

For your better understanding what models are sold well, we prepared an analysis of competition in the categories. You can get more precise information by browsing through the categories and drilling-down their top-positioned models as the most demanded ones are at the top. Generate ideas and study the quality of those designs to increase your sales.

Reviewing the sales volume and revenue chart, it is obvious that car 3D models have the largest revenue volume and contains 22% of all revenue.

Going further to the product price and transaction price chart, we can see that most categories are overpriced, especially character 3D models, while science / medical 3D designs are underpriced. This gives you an indication on how to price your models to stay competitive. Also it shows you how sellers / buyers perceive value in each category.

Product volume indicates the competition in the categories. According to the graph, it is visible that architectural 3D interiors, 3D exteriors and furniture 3D models have the highest competition, meanwhile such categories consisting of science 3D and watercraft 3D models have the lowest one. Try to group those 3 charts all together and find the category which can fit you and pay off the most, for example, animal 3D models have an average sales volume, but there’s a low competition in the category what can increase your chances to sell.

Examining the demand of the models is another vital element to find out what categories to concentrate on.

Conversion is a balance between the demand and competition and it is one of the main indicators helping to find out what models are the most needed ones. The chart shows that the best converting categories are space 3D, food 3D models and 3D animals, while architectural interior 3D models and 3D furniture have the lowest conversion among the categories.

Best value for effort chart combines conversion and average transaction price. It helps to find out which categories can pay off the most. The graph shows that such categories including animal 3D models, 3D cars and other categories above 7 deserve to grab your attention as designing for those categories can be really beneficial. So… what are you waiting for?

Going further to pageviews chart which is a good way for the demand measurement, car 3D designs again wins the race, whereas such categories consisting of industrial 3D models, 3D furniture and 3D aircraft are not so popular.

Publishing quality

Analyzing the market and demand by categories is extremely important, however, after choosing the right category fitting your competencies and modeling the item, you should concentrate on the publishing elements which include number of images, formats and description length. Those aspects are often overlooked and play an important role in the sales process as well.

According to the data, you have 7,7x better chance to sell the item if you provide a larger number of images. Furthermore, including more file formats can 3,1 times increase the popularity of your 3D model. Don't forget to simultaneously work on the model description - more detailed descriptions and titles positively influence model’s position in the Google search engine and can ensure more direct visitors from Google. So, you have a model and plan to publish it? Yes, it's all about marketing from now on!

What do you think about the info we've gathered? Open your minds and tell us - This Forum Thread is up for the Infographical-debate!