Maserati is made in Modena, Italy today, but they were founded in Bologna. One of Bologna's most famous symbols is the fountain that depicts Neptune, a god of the seas, complete with his signature trident. The Maserati logo is inspired by this powerful icon, which symbolizes mastery over the water's raw power.History of the Maserati Logo and BrandMaserati traces its origins back to Bologna, Italy in 1914. It was in the year 1926 that the company started building its own vehicles, though. During this time period that the Maserati logo made its first appearance on a completed automobile.
How did the Maserati logo originate, and how does that relate to the Maserati logo meaning? One of the Maserati brothers was inspired to reconceptualize Neptune’s trident at the behest of the Marquis Diego de Sterlich, family friend. When the Maserati Tipo 26, was released, six years following this request, it beared the now-famous Maserati trident.
Maserati company HQ would move from Bologna to Modena, Italy in 1940, but this timeless symbol of Bologna had, by that time, become entrenched in Maserati brand identity. As such, Maserati vehicles have borne the Trident for around a century and counting!
A Deeper Look at the Maserati Logo MeaningToday’s Maserati logo is often depicted in dark gray. Depending on when and where it appears on the vehicle, though, the trident might also appear in white, on a background of navy blue, in black, or one of several shades of gray.
A variation of the Maserati logo, referred to as the “Saetta logo,” is in red white and blue, adding another layer of symbolism for ardent Maserati fans:
The white or silver field represents the land; the space between the seas where Maserati vehicles rule the roads.The red trident symbolizes the potent force of the Maserati vehicle itself, which delivers unparalleled performance on highways all over the world.The blue represents the sea — Neptune’s primary domain and source of strength.