A Pop It is a fidget toy consisting of a usually-brightly colored silicone tray with pokable bubbles, similar to bubble wrap, that can be flipped and reused. They come in a variety of colors, shapes, and sizes, and are marketed as a stress reliever. They rose in popularity in the spring of 2021 due to social media influencers as well as boredom and stress attributed to the COVID-19 pandemic. It recently being discussed that it was invented in 1931.