Verner Panton Panthella Floor Lamp manufactured by Louise Poulsen.
This is a detailed model made from measurements in cm of the real lamp.
Ready to use in your scene if you running 3DsMax 2014 or 3DsMax 2012 with V-ray.
Is also available in OBJ and FBX formats.
If using the model in anything else from 3Dsmax or rendering in some other engine except V-ray, you need to set up the shaders.
No textures are used in this model only V-ray shaders.